In sports, the games that are most exciting are rivalries, and games when you play unfamiliar opponents. How boring is it playing the exact schedule every year? Where the conference is located, there's alot of different places you can go for out of conference games. Geographically, it's easy to split the conference up, you have an eastern cluster, and a western cluster of schools.
If you're in the COC you could play your 4 conference games, then a Kansas City school, a NW Arkansas school, maybe potentially an Oklahoma school, and if you need closer games, you can schedule schools in the other cluster or Springfield.
If you're in the COC you could play your 4 conference games, then a Kansas City school, a NW Arkansas school, maybe potentially an Oklahoma school, and if you need closer games, you can schedule schools in the other cluster or Springfield.