Totally agreed. No argument there. Much easier to get butts in seats with a winner. I think the real trick is to get them there when teams don't win. Tons of factors there. Market size, stadium atmosphere/experience, pre/post game spots in proximity, longevity...just a lot of things. I think that's where a team like the Royals (many others too) get hammered in the lean years. Not a lot plays into their hands in the down cycles. Which stinks, because I think that the K is a great place to watch a game.I never asserted this. I simply said its easy to follow a team when there is success there. To deny this is comical. Like Rufus said, every sport, every city, every team succumbs to this. Im not sure about prior to the 2000s (I was less than 10 years old), but based on your numbers fans continued to support the Cardinals prior to their ascension to the top of baseball. I was simply pointing out that it is easier to be loyal to a team that shows success.