There are distinct differences in the culture of these programs, and that is why there is a perceived difference in the level of talent in each.
The perennial champion does so with a true team culture that has been proven year after year. Players and coaches don't talk about "offers" or even any kind of stats or individual accolades for that matter during the season. IT's always on to the next week, 7 more days of football. The skill players are smart enough to know that when they score untouched or barely touched it has as much or more to do with the scheme and ability of their teammates as it does their own ability. Every player has their job, from the multi-year starter to the scout team human tackling and blocking dummies, and everyone does everything they can to perform at a high level. Everything they do is done in a modest and humble way and they almost always give credit where it is due, and put others before themselves. The style of play is basic, very physical, super effective, and rooted in "old school" football philosophy with a few modern tweaks each year to match the personnel.
The "more talented" teams clearly have great athletes and lots of individuals worthy of the accolades they receive. You hear more about their accomplishments because they are quick to tell you about anything positive they have done. They have trendy on field celebrations and love to emulate the style of play they see on Saturdays and Sundays. They put as much or more effort in their pre-game chants and displays as they actually do warming up and getting ready to play. There is a palpable level of arrogance or swagger in their communications and actions both on and off the field. Their style is much less physical and much more speed and agility dependent.
Both of these cultures can be viewed as successful. I applaud the STL coaches if they are indeed getting their kids these "offers" and they result in a kid getting a shot at the next level and financial help for a college education. My hunch is that even though they make it sound like they are saving kids from the streets, a large part of these kids are from good homes, and are going to be successful regardless of what high school they play for. Still, I admire their efforts to get these kids looked at, and the work they do promoting them.
There is absolutely no doubt about which one I want my sons playing for......