It appears that Americans are somehow surviving this:
Inflation-ravaged households appear to still have a few bucks left over each week to reach for a 12-pack of Budweiser.
"Consumer demand in the U.S. has proven to be quite resilient," Anheuser-Busch InBev (AB InBev) CEO Michel Doukeris said at a fireside chat with Evercore ISI analysts on Wednesday. Doukeris's comments were shared by Evercore ISI in a new note to clients on Thursday.
The note detailed how Doukeris citied a strong Memorial Day weekend of sales, with lagers such as Busch, Busch Light, and Michelob Ultra performing notably well in addition to explaining that the company is seeing a normalization of demand trends as consumers return to work and on-premise channels such as bars and restaurants.