It is a joke. It's a political exercise. Unless your head coach has influence with the other coaches in your conference, you end up with scenarios like this. Consider the situation where a team may have legitimate candidates for the same all conference honor. You could have 2 players that deserve it over all others in the conference, have all the coaches agree on it but only one can be named. In reality, it's just a patch for their letter jacket. It's nice, and all but carries little, if any weight with college recruiters or is even really considered for playing at the next level.