Here’s a scary number for you,” commissioner Rob Manfred told the room in late March. “St. Louis … great baseball market. You know what percentage of homes in St. Louis have access to baseball right now? Anybody want to guess?”
Yeah, 15’s the answer,” Manfred said. “Fifteen. It’s because of cord cutting and the fact that operators like Diamond have not even gotten full distribution within the traditional cable bundle.”
Now, that percentage refers not to the city of St. Louis alone, but to the Cardinals’ overall television territory, which stretches beyond Missouri into Arkansas, Illinois, Iowa, Kentucky, Oklahoma, Mississippi and Tennessee. But it’s still surprisingly low.
Yeah, 15’s the answer,” Manfred said. “Fifteen. It’s because of cord cutting and the fact that operators like Diamond have not even gotten full distribution within the traditional cable bundle.”
Now, that percentage refers not to the city of St. Louis alone, but to the Cardinals’ overall television territory, which stretches beyond Missouri into Arkansas, Illinois, Iowa, Kentucky, Oklahoma, Mississippi and Tennessee. But it’s still surprisingly low.