If there was an opportunity to make a culture shift it's now. New conference affiliation that includes renewed local rivalries, a trend towards winning over last few years. Awesome new school. New coach that seems to be getting some good buy in. Plus increasing rates of participation when the sport overall seems to be declining in many places. They are trying some new things with how they organize sports across the middle schools, which may or may not work but it at least shows they are not content with where they are now and are trying creative strategies to position more success. They have had some large crowds at Junge, something I don't see at a lot of places these days.
Joplin was rich in athletic tradition at one point and it seems possible that could return if they could just improve perception more than anything. It would go a long way if the district could just manage to stay out of the local media spotlight for negative things like tragedy, scandal, lawsuits, etc.